Your Marketing Mentor Solution for Small Businesses

Your Marketing Mentor

As a sole trader or small business owner, you may already know what you want to achieve through marketing, but don’t know where to start with the implementation. Or perhaps you need to brainstorm new ideas or seek feedback and direction on your current marketing plans.

The “Your Marketing Mentor” service solves this problem, but giving you access to the marketing expertise that will help to clarify and invigorate your marketing activities. With years of experience of implementing marketing campaigns for various companies, The Marketing Lady will help you to answer your marketing questions, provide guidance on your current activities and work with you to generate new campaign ideas. This gives you the peace of mind that your marketing investment is the right investment and provides you with a clear idea of how to progress with your marketing activities.

How it works

After an initial 30 minute consultation with you to understand your issues, the “Your Marketing Mentor” service provides a platform for you to address the issues and challenges you are facing with a marketing specialist. The service can be delivered in whichever way suits your needs best – face to face, telephone, email, skype - it’s all possible.

Mentoring areas are far ranging and depend on your own specific requirements. Typical mentoring topics include:

Strategy – focusing your limited time and resources on priority customers; which marketing channels are most appropriate for you?
Website – discussing ways to improve your website performance; introducing pay-per-click and adword campaigns
Social Media – deciding which channel is best for you; developing your strategy and online presence
Email Marketing - developing your email strategy; setting up an email template and customer database
Lead Generation – brainstorming new ways to reach your target market
Events: improving the effectiveness of your tradeshows; organising a customer event
PR – identifying the key PR targets for you and generating stories

What it costs

After an initial free consultation to understand your needs, the “Your Marketing Mentor” service is charged at an hourly rate of £50.

The recommended minimum mentoring time is 2 hours per session and the frequency of meetings should be monthly to ensure your marketing activities continue to move in the right direction.

As a result of the mentoring session, if you would like assistance with the implementation of your marketing activities, the investment is £50 per hour or £350 per day.