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| | | Marketing Strategy & Marketing Plan Development
Marketing inevitably involves costs, but need not be expensive. As a sole trader or small business, you need to keep control of these costs and importantly ensure your marketing campaigns reach your customers, have an impact on sales and generate a return-on-investment. This will only be achieved through a well researched marketing strategy and the development of a tactical marketing plan, which is tested and measured.
Without a marketing plan, huge amounts of your time and money could be spent with very little to show for it! The Marketing Lady can help you by ensuring your marketing investment is based on research and that the campaigns identifed in your marketing plan are justified, measureable and effective.
The Marketing Lady’s Marketing Strategy and Marketing Plan Development Services include:
- auditing your current situation
- understanding your competitors & their USPs
- identifying who your customers are & their needs
- setting your marketing objectives
- developing appropriate marketing messages
- choosing the right channels for your message & your audience
- developing a tactical marketing plan, including channels, timescales and budgets
- establishing control mechanisms to measure campaign effectiveness & to ensure objectives are met
What does it cost?
Details of the
investment needed for the development of your Sole Trader or Small
Business Marketing Strategy and Marketing Plan is covered by the "Your Marketing Manager" Package.
Small Business Advice from The Marketing Lady:
"Whilst this current economic climate is tough, you could turn it to your advantage. Instead of cutting back on marketing, as many of your competitors are probably doing, continue to promote yourself, stay visible and get ahead."
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