Twitter, LinkedIn, Facebook, YouTube, Articles, Blogging ... the list is endless.  Everyone is talking about social media and for a very good reason, particularly so for sole traders and small businesses.  Social media offers you a fantastic opportunity to connect with your target market without a significant cost investment.

The Marketing Lady understands what makes social media work – it’s not about promoting your services at every opportunity, but about sharing information of value, engaging in conversation and building a community.  And it doesn’t happen overnight – social media is a long term strategy but it does deliver results to small businesses through improvements in web traffic, brand awareness, customer service and ultimately sales.

The Marketing Lady’s Social Media Services include:

• development of your social media strategy
• creation of your chosen social media online presence
• idea generation to build and maintain your following
• writing and distribution of tweets, blogs, articles and video posts
• monitoring of & reporting on monthly social media performance

What does it cost?

The Marketing Lady can work with you in three ways to implement your social media marketing campaigns:

1. Following the development of your marketing plan, if social media marketing is identified as a key channel for you, then ongoing campaigns can be planned, developed and implemented on our behalf for as part of the Your Marketing Manager package.
   
   
2. If you would prefer to implement your online marketing campaigns yourself, but require help with the initial set-up and guidance on your strategy and messaging, the Your Marketing Mentor package is for you.
   
   
3. The Marketing on Demand package is designed to assist sole traders and small businesses with the implementation of tactical campaigns or one-off projects - some of which will be planned, others will present themselves at very short notice.

Small Business Advice from The Marketing Lady:

"Social Media is a great resource but it is not appropriate for all businesses.  Before embarking on a social media marketing campaign, ask yourself one very important question: "Are your customers using it".  If the answer is no, it's probably not the right tool for you"