Online Marketing
For sole traders and small businesses, your website is possibly the most valuable tool on offer to you, enabling customers to reach you 24/7, but worthless if customers aren’t able to find you and visitors leave after viewing just one or two pages and without making contact with you.
The Marketing Lady understands the importance of building a website that is search engine friendly, developing content that is compelling and generates enquiries, and initiating web marketing campaigns that drive interested customers to your website.
The Marketing Lady’s Online Marketing Services include:
- development of your online marketing strategy
- content, lead generation & Search Engine Optimisation (SEO) audit
- management of web design & development
- management of SEO & Pay Per Click (PPC) campaigns
- visitor tracking & reporting on web performance
What does it cost?
The Marketing Lady can work with you in three ways to implement your email marketing campaigns:
- Following the development of your marketing plan, if online marketing is identified as a key channel for you, then ongoing campaigns can be planned, developed and implemented on our behalf for as part of the Your Marketing Manager package.
- If you would prefer to implement your online marketing campaigns yourself, but require help with the initial set-up and guidance on your strategy and messaging, the Your Marketing Mentor package is for you.
- The Marketing on Demand package is designed to assist sole traders and small businesses with the implementation of tactical campaigns or one-off projects - some of which will be planned, others will present themselves at very short notice.
Small Business Advice from the Marketing Lady:
"To ensure your website is found by prospective customers before they find your competitors website, you must take steps to improve your natural listing in the search engine rankings, as well as implement paid keyword campaigns to make the search engines work harder for you".