Media & Analyst Relations
Regular communication with your target media & analyst community is one of the most powerful forms of marketing and can remove the need for costly advertising campaigns. Don't be misled into thinking public relations is just for large organisation; public relations is just as important to sole traders or small businesses with a local, regional or national market.
The Marketing Lady can help you to integrate a media and analyst communications programme as part of your marketing plan with campaigns ranging from press releases to thought-leadership pieces. The great advantage of PR is that the results are now instantly delivered with online news distribution, immediately driving traffic to your website and customers to the phones.
The Marketing Lady’s Media & Analyst Services include:
- development of your PR strategy
- identification of your target media & analysts
- building press kits & fact sheets
- writing & distributing press releases
- monitoring & valuing press coverage
- forward feature monitoring
- management of editorials & advertorials
- co-ordination of press interviews & briefings
- organisation of photo shoots
What does it cost?
The Marketing Lady can work with you in three ways to implement your Media & Analyst marketing campaigns:
- Following the development of your marketing plan, if PR is identified as a key channel for you, then ongoing campaigns can be planned, developed and implemented for as part of the Your Marketing Manager package.
- If you would prefer to implement your own PR, but require guidance on the types of stories to write and who to target, the Your Marketing Mentor package is for you
- The Marketing on Demand package is designed to assist sole traders and small businesses with the implementation of tactical campaigns or one-off projects - some of which will be planned, others will present themselves at very short notice.
Small Business Advice from The Marketing Lady:
"Great PR gets influential & independent people talking about you and this can have a positive impact on the perception & creditability of your news. PR can also be viral – your news can quickly spread internationally & is a great source of free advertising."