Lead Generation
As a sole trader or small business, it's important that your lead generation activities are implemented in a planned and controlled manner which matches your capacity to follow-up. With limited budgets, it would be shameful to let new business enquiries go cold because you simply did not have the time or the processes in place to follow up.
Lead generation is essentially a numbers game, but don't be misled into thinking that it is the quantity of leads generated that matters. For a sole trader or small business, it can sometimes just take the one high-quality response to generate the necessary return-on-investment.
The Marketing Lady works with sole traders and small businesses to implement a mix of activities, which have consistent messaging, provide regular touch-points with customers and prospects, and are all controlled and
recorded in a central database.
The Marketing Lady's Lead Generation Services include:
- database management & maintenance
- management of telemarketing campaigns
- email marketing campaigns
- online marketing campaigns
- event management
- lead management
What does it cost?
The Marketing Lady works with sole traders and small businesses in three ways to implement lead generation campaigns:
- Following the development of your marketing plan, in most cases lead generation will be identified as a key activity. Ongoing campaigns can be implemented as part of the Your Marketing Manager package.
- If you would prefer to implement your own lead generation activities, but require guidance on the most appropriate lead generation activity, for example, the Your Marketing Mentor package is for you.
- The Marketing on Demand package is designed to assist sole traders and small businesses with the implementation of tactical campaigns or one-off projects - some of which will be planned, others will present themselves at very short notice.
Small Business Advice from The Marketing Lady
"Leads are to the sales team, what cash is to the finance team. Both are essential to keep a sole trader or small business afloat. As the former will eventually lead to the latter, lead generation should be a core activity at all times."