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Events Management

For small businesses - well, in fact all busineses -  events can be a major drain on a marketing budget, therefore it is essential that they are project managed by a dedicated resource to ensure a return-on-investment.

The Marketing Lady has vast experience of organising and managing events, including product launches, trade shows, sales conferences, user conferences & international seminars. 

The Marketing Lady’s Event Marketing Services include:

  • event planning, management & budgeting
  • correspondence with conference producers
  • venue sourcing for independent events
  • negotiation with & management of all suppliers
  • exhibition stand design & build-up
  • event promotions, such as prize draws & competitions
  • management of all collateral & sales literature
  • event-specific PR
  • delegate acquisition and scheduling of meetings
  • entertainment for meetings
  • sourcing of gifts & give-aways
  • post event review & recommendations

New Exhibition Best Practice Guide: 10 proven steps towards achieving a ROI Download for FREE here


What does it cost?

The Marketing Lady can work with you in three ways to implement your events:

  1. Following the development of your marketing plan, if events are identified as a key channel for you, then ongoing campaigns can be planned, developed and implemented on your behalf  for as part of the Your Marketing Manager package.

  2. If you would prefer to implement your events campaigns yourself, but require guidance on set-up, suppliers, messaging and promotion, the Your Marketing Mentor package is for you.

  3. The Marketing on Demand package is designed to assist sole traders and small businesses with the implementation of tactical campaigns or one-off projects - some of which will be planned, others will present themselves at very short notice.

Small Business Advice from The Marketing Lady:

"It's so often the case that you return from an event on a high with promises of lots of orders to follow, but months later you wonder what came of it all. To make an event successful, immediate follow-up & regular tracking of & communication with the contacts you made is essential."