Email Marketing
In today’s business climate, email marketing is an important part of the communications mix, providing a cost-effective way to deliver key messages directly to your prospects and customers.
The Marketing Lady uses a web-based email marketing tool with built-in campaign analytics to monitor your campaign performance and to identify which of your contacts have opened your email and clicked through to your website - enabling you to focus your sales follow-up effort on the most active and interested people.
The Marketing Lady's Email Marketing Services include:
- database building & segmentation
- email template design
- copy writing of emails & newsletters
- distribution of email campaigns
- response management
- database maintenance
- analysis & reporting on campaign performance
What does it cost?
The Marketing Lady works with sole traders and small businesses in three ways:
- Following the development of your marketing plan, if email marketing is identified as a key channel for you, then ongoing campaigns can be planned, developed and implemented on your behalf as part of the Your Marketing Manager package.
- If you would prefer to implement the email marketing campaigns yourself, but require help with the initial set-up and guidance on your strategy and messaging, the Your Marketing Mentor package is for you.
- The Marketing on Demand package is designed to assist sole traders and small businesses with the implementation of tactical email campaigns or one-off projects - some of which will be planned, others will present themselves at very short notice.
Small Business Advice from The Marketing Lady:
"Your customers and prospects receive many emails every day. It is therefore important that your messages are relevant & deliver real value to be effective. Don’t forget they must be permission-based too."