| | | Introducing the Marketing Lady
I am Katrina Dixon, a London-based marketing communications specialist
with over 13 years experience of planning, budgeting, developing,
organising, managing and measuring marketing campaigns.
My experience
predominantly comes from working in a business-to-business (B2B) environment, nationally and
internationally, where I have worked for small UK-headquartered
companies and start-ups, as well as US and Indian multinationals.
My
career has brought vast experiences in all aspects of marketing
communications, with both project management and the hands-on
implementation of activities being critical to all of my roles.
My objectives have
always been to develop and execute a cost-effective and measureable
programme using a mix of communication channels that build awareness
and generate high quality sales enquiries, and this I have achieved
time and time again, with budgets large and small.
I am currently studying for an Open University MBA and hold a Diploma in
Marketing from the Chartered Institute of Marketing as well as a Diploma in
Management from the Open University.
And if that's not enough, I am also in training for the Virgin London Marathon 2010.
| |